NYC: A Million Macarons. Hello, Ladurée!

Wednesday, August 31, 2011 9 No tags Permalink 0

[photo from Robyn]

Ladurée is here! In NYC! At last. It was so odd and yet exciting to see the popular French macaron parlor right here on Madison Avenue. To report back for Serious Eats, I visited the macaron haven with Robyn early this morning. It’s just one bus ride from my apartment, pretty convenient. As the bus passed 57th Street and approached the high 60s I started to spot more and more Asian Females. Should have figured they were all, and I really do mean all, heading to Ladurée, heheh.

Robyn snapped the above photo, caught me leaning against the doors. Silk navy dress and flats, an always reliable outfit. The woman I was chatting with works with Ladurée, and had a seriously awesome dress and heels. I’d love to pull off bright colors like her, but in the end darker shades seem to work best on me. Some things you can’t change ;)

There were a million macarons and what seemed like a million people in line, but surprisingly enough, zero chaos. Everyone was on their best behavior! Ahh that must be The Power of Macarons, wouldn’t you say?

I mentioned favorites, must-get flavors in the post: dreams of pistachio, vanilla, rose petals, a salty caramel, strawberry and mint, and green apple (a seasonal flavor).

There were madelines and financiers, my two favorite types of baked goods on the planet. These were nutty, butter-rich bites. All golden you see, a slight crunch at the very edge, and complete with that perfect madeline hump.

And there was ice cream too! In fact, ice cream and sorbets. Think salted caramel, coffee, pistachio, apricot, and of course, strawberry sorbet.

We got to meet Ladurée’s chairman, David Holder, who shared some tidbits with us:

- Macaron à la réglisse aka the Licorice Macaron is the one flavor they won’t sell in the US. Why? Because the FDA didn’t approve, crazy.

- There will be one exclusive NYC macaron flavor: Cinnamon-Raisin. It debuts on September 8th, 2011 (in junction with Fashion’s Night Out)

- Ladurée will open a tea salon in the Soho or Village area next spring. The tea salon will have a full kitchen, and that’s when they’ll start baking pastries. Hello, Ispahan!

[photo from Robyn]

You can recognize green and gold Ladurée shopping bags a million miles away. Talk about brilliant branding strategies, it’s the kind of shopping bag you’ll fold up nicely and keep to reuse over and over again. Until there are so many wrinkles, and maybe a hole. And then that’s just another excuse to return for more macarons (and shopping bags!)



Ladurée


864 Madison Ave

New York, NY 10021

(646) 558-3157

9 Comments
  • K and S
    August 31, 2011

    :)

  • anonymous
    August 31, 2011

    So jealous! Not only is your public transportation awesome… but now you have Laduree?! Ugh…

  • mikes
    August 31, 2011

    Why do asian females seem to love macarons more than most other types of female?

  • K
    August 31, 2011

    I can't wait to go the next time I'm in NYC!

  • anonymous
    August 31, 2011

    @ Mikes: Do we? Hm… maybe we just awesome like that ;)

  • Kathy YL Chan
    August 31, 2011

    Made me smile Kat! :)Hi Stephanie and Mike! Hahahah, I concur with Stephanie!Hi K! Yes, hopefully the lines won't be as long by then!

  • anonymous
    September 1, 2011

    Macarons are just so photogenic ! and the colours just make your heart beat faster.Love the blog ..its my favourite.

  • Kathy YL Chan
    September 1, 2011

    Hi Lousie! Aww thank you so much for that comment!! ^_^

  • The Fashionably-Forward Foodie
    September 2, 2011

    how colorful those macarons are! food is essentially art.

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